“Zara Shahjahan's collection is simple, beautiful and always in vogue. At Zara Shahjahan we do not make clothes, we relate to a feeling – a feeling, which is an ode of individuality, femininity and sophistication.”
Zara Shahjahan’s womenswear prêt-à-porter collection for PFDC Sunsilk Fashion Week 2012 is entitled ‘Pretty Please’. The inspiration behind her latest collection is to simply look and feel pretty. The collection consists of high fashion outfits, specifically designed for the Pakistani consumer looking for wearable high fashion. As described by the design house, a classic Zara Shahjahan look is simple, beautiful and always in vogue. Indeed Zara Shahjahan’s design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication.
Zara Shahjahan recently opened its a flagship store in Lahore and her prêt-à-porter line is available across all the major cities of Pakistan and also in Dubai. This will be the third time Zara Shahjahan showcased at the PFDC Sunsilk Fashion Week.
The PFDC Sunsilk Fashion Week was produced, directed and choreographed by HSY and his team. Maheen Kardar Ali and Zara Shahjahan managed front stage whereas Kamiar Rokni and Asim Naeem looked after backstage management.
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